How to Build an Account-Based Selling Program Around Rapidly Changing Customer Behavior
B2B sales used to be easy. Fire off some emails, make some calls, book some meetings, sign some papers. Today though, there’s nothing easy about it. A massive chasm has erupted between tried-and-true B2B sales tactics and how today’s customers actually buy.
In response, sales pros tend to talk about the shiny new toy that is “Account-Based Selling” while defaulting to standard sales tactics. But it’s time to walk the walk. As the Six Million Dollar Man said, “We have the technology.”
What You Will Learn
- What about B2B sales is actually broken—and how to fix it
- Insight into how and why your customers have fundamentally changed
- An account-based selling digital roadmap to help close the widening seller-buyer gap
What You Get
- 1 hour video lecture/webinar
Sales Hacker is focused on building and shaping the future of sales through educational, actionable, and unbiased content and events. Data is cheaper and more accessible than ever before. Both buyer and seller have endless amounts of information at their fingertips. Sales is changing and evolving for the better, and we’re here to keep you ahead of the competition.