From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs

Co-authored by Professor Frank V. Cespedes, Harvard Business School, and DocSend


In today's increasingly non-linear sales process, content helps sellers own the narrative. In DocSend's latest report, "From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs", DocSend leverages insights from the analysis of over 34 million interactions with sales content via their platform. By evaluating this data in aggregate, DocSend was able to identify several key patterns in engagement among prospects (those who interacted with the content shared via the DocSend platform).

The report covers:
  • When should you optimize sales content for mobile?
  • What are the best times to share sales content?
  • What types of sales content perform best?
  • What’s the optimal length for sales content?

What You Get

  • 1 downloadable PDF Report

Your Instructor


Relationships are the bedrock of dealmaking, and the heart of any relationship is communication. Yet, as communication technology has evolved, we've traded intimacy for convenience at every turn. It's never been easier to send a message, but it's never been harder to be heard.

We're here to bring the intimacy of face-to-face conversation to digital communication. We believe that communicating more easily doesn't have to result in a loss in meaning, transparency, or continuity. We believe that through technology we can unlock the potential to connect more deeply than ever.

DocSend powers business communication for dealmakers at thousands of companies. We invite you to join the next step in communication.

Course Curriculum

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