In most companies, Marketing produces leads and Sales turns these leads into customers. But although Marketing and Sales rely on each other for their own success, the relationship is often strained due to misalignment and poor communication.
Not only does a lack of alignment lead to frustration and dysfunction, it also results in missed revenue opportunities. In fact, IDC research shows that failure to align Sales and Marketing around the right processes and technologies costs companies 10% of revenue each year.
Register and learn tips from our panel of experts on how to re-build a broken Sales and Marketing partnership and turn your team into the ultimate “smarketing” power couple.
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Sales Hacker is focused on building and shaping the future of sales through educational, actionable, and unbiased content and events. Data is cheaper and more accessible than ever before. Both buyer and seller have endless amounts of information at their fingertips. Sales is changing and evolving for the better, and we’re here to keep you ahead of the competition.