The buyer has changed. You've heard it before, but that's because it's true. Today's buyer is more risk averse, more consensus-driven, and has more information at their fingertips than ever before. And competition has never been stiffer. Thanks to everything from technology advances to a red hot funding climate, rare is the company that lacks a strong, competent competitor. So how do you stand out?
By selling more than product.
To woo NBA superstar Kevin Durant, the Warriors sent a VR headset that immersed him in scenes of a packed Oracle Arena, complete with an impassioned head coach delivering a locker room pump up speech — all set to a track about winning championship rings. The Warriors didn't commoditize their offering by focusing just on a team and a salary. They sold success. They sold the opportunity of personal achievement. They won the deal by tapping into KD's intrinsic motivations in an authentic way. This is what it means to sell like a human.
In this course, you'll learn how five contemporary sales leaders have repeatedly attained success for themselves, and their teams, by taking a more human approach to selling.
What You Will Learn
What You Get
Sales Hacker is focused on building and shaping the future of sales through educational, actionable, and unbiased content and events. Data is cheaper and more accessible than ever before. Both buyer and seller have endless amounts of information at their fingertips. Sales is changing and evolving for the better, and we’re here to keep you ahead of the competition.