How to Sell Like a Human

Learn from our sales leaders on how take a more human approach to selling.


The buyer has changed. You've heard it before, but that's because it's true. Today's buyer is more risk averse, more consensus-driven, and has more information at their fingertips than ever before. And competition has never been stiffer. Thanks to everything from technology advances to a red hot funding climate, rare is the company that lacks a strong, competent competitor. So how do you stand out?

By selling more than product.

To woo NBA superstar Kevin Durant, the Warriors sent a VR headset that immersed him in scenes of a packed Oracle Arena, complete with an impassioned head coach delivering a locker room pump up speech — all set to a track about winning championship rings. The Warriors didn't commoditize their offering by focusing just on a team and a salary. They sold success. They sold the opportunity of personal achievement. They won the deal by tapping into KD's intrinsic motivations in an authentic way. This is what it means to sell like a human.

In this course, you'll learn how five contemporary sales leaders have repeatedly attained success for themselves, and their teams, by taking a more human approach to selling.

What You Will Learn

  • How to stand out through authenticity
  • How to identify, and leverage your buyer's intrinsic motivations
  • How sales tech can help build stronger relationships and create trust with your buyer
  • The difference between personalization and relevance in outbound messaging
  • How to maintain trust during a handoff between reps

What You Get

  • 1 hour video lecture/webinar

Your Instructor

Sales Hacker
Sales Hacker

Sales Hacker is focused on building and shaping the future of sales through educational, actionable, and unbiased content and events. Data is cheaper and more accessible than ever before. Both buyer and seller have endless amounts of information at their fingertips. Sales is changing and evolving for the better, and we’re here to keep you ahead of the competition.

Course Curriculum

  How to Sell Like a Human
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!