The Anatomy of a Winning Sales Demo

Learn to demo like a sales champion


The data science team at analyzed 67,149 SaaS sales demos with AI to understand the anatomy of demos that close deals. During their analysis, they surfaced 9 distinct patterns of demos that close deals.

During this lecture, Amit Bendov, CEO of Gong, and Peter Cohan, Principal at The Second Derivative, will share the unmistakable patterns of a winning sales demo.

What You Will Learn

  • The four "Acts" of deal-closing demos, and actionable insights to implement each one
  • How long the most successful demo calls last (compared to unsuccessful demos)
  • Why the "talk-to-listen ratio" for successful and unsuccessful demos is the same (but arrived at very differently)
  • Why winning demos slowly evolve from "pitch" to "dialogue," and how to make that happen

What You Get

  • 1 hour video lecture/webinar

Your Instructor

Sales Hacker
Sales Hacker

Sales Hacker is focused on building and shaping the future of sales through educational, actionable, and unbiased content and events. Data is cheaper and more accessible than ever before. Both buyer and seller have endless amounts of information at their fingertips. Sales is changing and evolving for the better, and we’re here to keep you ahead of the competition.

Course Curriculum

  The Anatomy of a Winning Sales Demo
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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